Executive Administration Β· Program Management Β· Brand & Creator StrategyExec Admin Β· Programs Β· Brand & Creator

Operations,
the full-stack way.

Hiya, I'm Joselle Palero! But everyone calls me Shin :)

The calm-in-the-chaos, data-driven and systems-obsessed right-hand that leaders & creators trust and bring in to drive scale. 7+ years across B2B SaaS, enterprise IT, marketing and legal. Open to the kind of work where that range gets put to use. Especially founding-team roles where ops is the product.

If you're in need of someone to run point while you move and build fast, start with the tier that fits →

Schedule a discovery call See the rates
Shin Shin, off-duty Shin, third look
Engaged Β· 1 retainer slot for Q3

Worked with

Citrine The Blueprint White & Case Datacom Canva Uber
Who I am

Oh hey,
it's Shin.

Summary
Filipina with Spanish roots, based in Laguna, PH
A '01 baby! Yep, certified Gen Z!
Clients HQ'd in
LDN Β· SYD Β· NYC Β· SFO Β· WLG Β· FLL Β· MNL
Side quests
Freediver, dragonboater, phlebotomist; aiming to train as a paramedic soon
Current obsessions
Coding
Languages
English (fluent) Β· Tagalog (native) Β· Spanish & French & Deutsch (basic)
Working hours
PHT (UTC+8) by default; flex calls between 5am–12am to overlap with London, NYC, SF, AU teams
North star
If it's not good, it's not the end. (Galatians 6:9)“Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”

The operators who make real impact are the ones who can step into ambiguity and bring clarity, structure, and momentum, without needing anyone to spell it out for them. That's what I do.

I've been running two tracks on purpose. Startup side: founding generalist at Citrine (B2B LinkedIn creator agency), and PM turned founder's associate at The Blueprint (London content studio). Enterprise side: EA to the MDs at Datacom (A$1.4B tech services firm), and paralegal at White & Case (top-ten global law firm).

Each side teaches what the other can't. Startups: how to hold everything together when there's no map. Corporates: what real rigor and discretion look like in practice. Earlier, ops at Canva during hypergrowth, and front-line support on Uber's rider-and-driver SLA queue. That queue is where calm under pressure became muscle memory.

When I'm not deep in Claude, you'll find me volunteering as an Emergency Medical Technician with the Philippine Red Cross, a habit I picked up in my teens that taught me to stay present-minded and quick on my feet, which makes startup "emergencies" pretty manageable.

Fun story: I recently lost access to my personal LinkedIn account after hitting over 10k followers in March 2026LinkedIn profile showing 10,000 followers10,000 followersLinkedIn profile showing 10,643 followers10,643 followersMy old LinkedIn (R.I.P., banned shortly after) (and it's the only social media I kept after quitting the mainstream ones 5 years ago). Still waiting, to this day, for it to be recovered, but that just made me decide I didn't want my professional life sitting in another platform's hands anymore, so I taught myself to build this site instead. Pretty stoked about it, can you tell? 🀭

P.S. I've started rebuilding a new oneJoselle Palero She/Herlinkedin.com/in/shinxcalistaFounder’s officeπŸ’…πŸ» Running point for global leaders & creators β€’ Scaling startups by building AI-forward operational frameworks across B2B functions ‒ΣΔΦ‒ Closing brand deals whilst learning data analytics✨University of the PhilippinesMetro ManilaView profile since. Going slow, easy and intentional this time, on my own terms. But this website now stays home base...LinkedIn's just a door back here! 🌱✨
How I help

4 ways to work together.

Every engagement gets shaped around what you actually need, but most conversations start with one of these. I'll happily blend them when the situation calls for it (usually does).

Built for founder-operators across verticals:
Founders Sales leaders C-suite Lawyers Coaches Consultants Creators
Not the right fit if:
you need zero-commitment engagements or someone who needs a detailed playbook before starting. I work best with leaders ready to commit to a long-term and/or at least a 2-quarter build.

Flat monthly retainer at $3.6k–$6.5k/month. A fraction of the $200k+ all-in cost of an in-house EA or CoS hire.

01 Β· Operational

Executive Assistant

For the founder or senior exec who's become their own assistant.

Your calendar, inbox, travel, and meeting prep, handled with discretion and the judgment to prioritize what matters. I don't just schedule; I protect your time, prep your conversations, and represent you externally when you're heads-down or out of office.

Tap for pricing β†’
Starting at
$3,600
USD Β· per month
≈ £2,844 GBP · ≈ €3,312 EUR
Claim your spot →
← Tap card to flip back
02 Β· Foundational

Founder's Associate / Founding Generalist

For the early-stage founder before the second hire makes sense.

The title I actually hold today, so I know the shape of it. SOP creation, tooling rollout, vendor comms, finance ops, and whatever else shows up on a Tuesday. Swiss Army knife with good judgment and receipts.

Tap for pricing β†’
Starting at
$4,700
USD Β· per month
≈ £3,713 GBP · ≈ €4,324 EUR
Claim your spot →
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03 Β· Delivery

Project & Program Manager / Operations Lead

For teams with too much in flight and no one holding the line.

Campaign rollouts, vendor coordination, systems overhauls. I hold the line on timelines, keep stakeholders honest, and turn chaos into a plan nobody hates. Heavy on Notion, Asana, and clean communication.

Tap for pricing β†’
Starting at
$5,800
USD Β· per month
≈ £4,582 GBP · ≈ €5,336 EUR
Claim your spot →
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04 Β· Strategic

Chief of Staff

For the founder ready for their first strategic partner.

Translating leadership priorities into team execution, running the operating cadence, prepping for boards, asking the questions that save months. EA fluency, leveling up to the strategic seat, and ready to grow into it with the right founder.

Tap for pricing β†’
Starting at
$6,500
USD Β· per month
≈ £5,135 GBP · ≈ €5,980 EUR
Claim your spot →
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Also available

Specialty add-ons that ride on top of any retainer.

Layered onto whichever tier fits you, or bundled as a standalone scope when that's what you need. Priced per engagement.

Add-on

LinkedIn Management

  • Inbox takeover & thoughtful replies
  • ICP content engagement
  • Posts review & scheduling

For builders running inbound from a personal brand. I keep the DMs warm, the feed active, and the right conversations moving.

Tap for pricing β†’
Starting at
$2,800
USD Β· per month
≈ £2,212 GBP · ≈ €2,576 EUR
Buy now →
← Tap to flip back
Add-on

Brand Partnerships

  • Sourcing & outreach
  • Outbound / warm-lead management
  • Brand-kit upkeep & deal flow

Own the full sales cycle: brief review, negotiation, payments, revisions. I act as your partner agent so brand deals close clean.

Tap for pricing β†’
Starting at
$3,500
USD Β· per month
≈ £2,765 GBP · ≈ €3,220 EUR
Buy now →
← Tap to flip back

Scoped during our call. Pricing depends on volume, complexity, and whether you're bundling with a core retainer.

“

A big chunk of who I am and how I function comes from my faith. I pour my heart into every project I get to do, because my work is my worship and the works of my hands are for the glory of His Name alone.

Listening while I work: Worship rotation
Where I've operated

A career built around 3 continents.

Full-time roles and contract engagements in SaaS, marketing, legal, and enterprise IT, run from the Philippines. One through-line: being the operator leaders trust when things need to get done.

Now
Founding Generalist Β· EA to the Founder & CEO
Citrine Β· B2B LinkedIn creator management agency
Running ops for a portfolio of concurrent brand partnership campaigns. Own inbound and outbound negotiations, sponsored-content review, creator comms, and creator payments end-to-end.
Florida, US
Recent
Founder's Associate Β· Project Manager
The Blueprint Β· LinkedIn ghostwriting & content marketing startup
Early operator inside a LinkedIn ghostwriting and content marketing startup. Executive support, client delivery, and the project management rhythm that keeps a lean team shipping for multiple accounts at once.
London, UK
Corporate Secretary Β· Paralegal
White & Case Β· Global law firm
Paralegal training paired with a corporate secretariat posting inside a global law firm. Work spanned contract review, corporate governance filings, and the confidentiality-sensitive support that set the bar for how I handle anything sensitive since.
New York, US
Executive Assistant to the Managing Directors
Datacom Β· Global tech services firm
Executive support for the Managing Director bench: calendar ownership, travel coordination, meeting prep, and the cross-office logistics that keep a leadership team in sync across time zones.
Wellington, NZ
Earlier
Senior Operations Coordinator
Canva Β· Global design software platform
Operations inside a hypergrowth design platform. Process design, internal systems work, and cross-team coordination at a scale that teaches you how operations holds a fast-moving company together.
Sydney, AU
Community Support Specialist
Uber Β· Global mobility platform
Front-line community support in a high-volume queue: triaging driver and rider issues, de-escalating tense situations, and resolving cases against strict SLAs. The first place I learned to think clearly under pressure.
California, US
Behind the work

How it actually shipped.

One real engagement behind the experience above. Less “here's where I worked,” more “here's what it looked like when I did the work.”

CITRINE · EXECUTIVE ASSISTANT → FOUNDING GENERALIST

The Citrine Creator Marketplace, in 6 months.

Joined as an EA to the Founder & CEO in June 2025. Six months later, earned the founding generalist title by quietly running everything no one else owned. Took a B2B LinkedIn creator agency from founder-as-bottleneck to a working two-sided marketplace running across 20+ brand channels, with the systems, tools, and money-movement plumbing built single-handedly.

Backstory

Citrine started as a pivot. The company was sunsetting Async Sales (a B2B social selling and personal branding studio) and figuring out what came next. My early weeks were spent brainstorming with the founder how to monetize LinkedIn given her deep background closing brand partnerships at scale. Once we landed on a creator-brand marketplace model, the real build began.

The problem

No infrastructure for matching 50+ creators to 20+ brands. Founder doing it manually. Every match, every brief, every payment routed through one person. Backlog forming. Brands waiting. Creators waiting.

What I built
  • Internal ops dashboard: the single source of truth for creators, briefs, and payment status. Claude Code + Lovable + Airtable, shipped solo with no engineering background.
  • 20+ brand Slack channels with friend-tone reply standards. No ticket vibe, replies fast.
  • Operator Playbook in Notion: contracts, pricing, usage rights, and non-delivery protections. All built from scratch.
  • Content review & approval pipeline: fast, comprehensive sign-offs flowing both ways (creator → brand → creator) without friction.
  • End-to-end creator payment flow on Mercury (analytics gating, fund release, reconciliation).
The result
  • Closed Kilo Code $50K retainer from a cold prospect (personalized deck, warm handoff).
  • Zero backlog across 20+ channels
  • Founder reclaimed bandwidth for business expansion strategies
  • Cross-company partnership with Creatorbuzz coordinated end-to-end
Where it started

The foundation.

Where the curiosity, the discipline, and the legal-ops instincts got their first shape.

2023

Paralegal Training Program

UP Law Center
A training & certification program by the University of the Philippines College of Law, designed for aspiring paralegals, where I learned to read contracts, handle confidential matters, and support legal work with care.
2021

BA Multimedia Studies

University of the Philippines
A cross-disciplinary degree that blends storytelling, systems thinking, and media production. The foundation for how I translate complexity into clarity.
2018

Digital Communications Internship

Rappler
Interned on the digital communications team at the Philippines’ leading independent news outlet as a researcher and columnist. Early reps in writing clearly, meeting real deadlines, and thinking about audience.
2017

Emergency Medical Technician Training

Philippine Red Cross
Trained in Basic Life Support, phlebotomy, and emergency medical response. The original reps for staying composed when things are genuinely on fire. It's the reason startup “emergencies” feel manageable.
What I bring

Capabilities & craft.

A working list of what I'm fluent in. I've held the ops seat across sales, marketing, learning & development, and customer service teams, so translating between functions is muscle memory. If you need something that isn't here, ask. Chances are I've done it, learned it fast, or know who to hand it to.

Executive Support

  • Calendar & inbox management
  • Complex travel planning & logistics
  • Meeting prep & follow-through
  • Executive correspondence drafting
  • Gatekeeping & stakeholder triage
  • Board & leadership meeting coordination

Operations, Systems & Corporate Admin

  • Process design & SOP creation
  • Tooling selection, rollout & integration
  • Vendor & third-party management
  • Onboarding & offboarding (people + systems)
  • Team comms & company-wide rollouts
  • Bookkeeping, AP / AR support

Project & Program Delivery

  • Cross-functional project leadership
  • Kickoff facilitation & scoping
  • Launch & event coordination
  • Timeline & dependency tracking
  • OKR / goal-tracking cadence
  • Risk surfacing & escalation
  • Post-mortems & retrospectives

Creator & Brand Partnership Ops

  • Brand partnership coordination
  • Influencer sourcing & vetting
  • Creator communications
  • Sponsored-content review
  • Rate kits & agreements
  • Content calendar & editorial planning
  • Campaign reporting & follow-through

Agentic Workflows

  • AI workflow design & automation
  • Custom GPT / Claude Project setup
  • Prompt engineering for recurring tasks
  • Meeting transcript synthesis & action-item extraction
  • AI-augmented research & exec briefs
  • Inbox triage & drafting with AI
AI-forward, operator-built

Playbooks, knowledge bases, creator OS dashboards, live campaign databases brands and creators plug into. I've built the ops stack teams actually run on at every role I've held being the operations running point. The newest ones, coded from scratch. Certainly no engineering background. Just Claude and operator intuition.

Tool-fluent in
AI & automation
Claude Perplexity Gamma Wispr Flow Microsoft Copilot Descript Synthesia Zapier
Comms & meetings
Slack Granola Superhuman Loom Zoom Fathom Front MS Teams Calendly
Productivity suites
Google Workspace Google Sheets Google Slides Google Docs Microsoft 365 Excel Word
Project, ops & knowledge
Notion Airtable Linear Asana Coda Monday.com Miro Dropbox 1Password
CRM & biz dev
Attio Clay Gong HubSpot Folk Copper Salesforce Crunchbase LinkedIn
Finance ops
QuickBooks Stripe Ramp Mercury NetSuite Bill.com Wise Gusto Deel
Creator & marketing
Canva Figma Substack Kajabi Squarespace Mailchimp YouTube Skool
Kind words

What leaders say about working with me.

β˜…β˜…β˜…β˜…β˜…

The experience with you was amazing. You were the best executive assistant I could ask for. Professional, coachable, caring, even outside that; we connected so well. I'm so glad God aligned us together.

L
Lydia O.
Founder / Director
β˜…β˜…β˜…β˜…β˜…

You consistently bring a sense of calm to high-pressure situations, which is a vital skill for an executive assistant. I've noticed you becoming more proactive with your directors, and I encourage you to build on this momentum. Your ability to identify key stakeholders and foster relationships across the business is commendable β€” something you should take pride in. Your ability to identify pain points and develop solutions is a valuable skill that will serve you well. Keep up the good work!

J
Jemma M.
Manager
β˜…β˜…β˜…β˜…β˜…

The interaction with Shin has been always positive, with minimal to none challenges. I can highlight her daily commitment and proactiveness to address challenges even before they appear or to ask for confirmations reducing the risk of assumptions. Shin has demonstrated willingness to learn and to achieve higher standards. It's been a pleasure to work with her.

J
Jaime O.
Key Accounts Manager
β˜…β˜…β˜…β˜…β˜…

During my time as a desktop support engineer team leader I was required to order equipment and keep POs open for repairs. Shin was patient with me and was able to provide information and advice on the process and systems finance use. She helped me streamline how I approved and managed all these different requests while also letting me know when numbers were getting low. I really appreciate the work she has done for both me and the greater teams at Datacom.

C
Callum H.
Desktop Support Team Lead
β˜…β˜…β˜…β˜…β˜…

Shin consistently demonstrates politeness, respect, and exceptional efficiency in every interaction. She responds without delay, maintains a friendly but professional demeanor, and brings deep knowledge to every situation. Her clarity and guidance help teammates and stakeholders move quickly and confidently. Shin embodies professionalism, efficiency, and deep expertise, contributing to reliable outcomes and a positive, collaborative culture.

D
Douglas M.
Project Management Officer
β˜…β˜…β˜…β˜…β˜…

Although I don't work with Shin day-to-day, most of my interactions with her have been around PR/PO activity in NetSuite when she's needed my help with approvals. She also proactively raised a service desk request to set a proxy approver while I was away and kept me updated once it was completed, which I really appreciated. Shin communicates with clear @-mentions, specific requests, and helpful follow-through. It's great to see how consistently she closes the loop and keeps things moving.

V
Victoria L.
Associate Director
β˜…β˜…β˜…β˜…β˜…

Shin is a dedicated professional who delivers high quality work and is great at communicating. I highly recommend her.

V
Vaishnavi J.
Senior Operations Analyst
β˜…β˜…β˜…β˜…β˜…

I'm a senior technical manager and have worked with Shin for over a year; whenever I ask for her help she is always happy to take on the task and work through it to resolution. Shin is thorough when performing her duties, accurate in assigning codes and funds to invoice line items, and forward-thinking β€” reaching out in advance of purchase orders expiring to ensure new ones are raised and approved. I trust Shin to achieve accurate and timely results in anything I assign to her.

C
Cathy V.
Senior Technical Manager
Shin, ready to chat
Say hi

Ready to work with me?

Whether you're hiring your first operator, need a steady hand on a complex project, or just want to see if we're a fit, the shortest path is a 30min call.

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